Introduction: It's critical, now more than ever, to understand where your users come from. And nowhere is that more evident than on mobile devices. So many people are seeking digital experiences away from desktops and laptops, that not recording this data for mobile would be a serious misstep. Case in point, mobile searches in Google have surpassed desktop searches. Regardless of the channel, knowing how to record mobile traffic is important.
Analysis Overview: The goal of this recipe is to show how to record the percentage of visits to a site from mobile devices, in order to gain insights into how relevant your mobile experience is to users entering the site regardless of the channel. It's important to know how many visits your site is receiving on a per device basis, especially is you've just launch a mobile site, or relay heavily on a mobile site to generate revenue
Analysis Benefits:
- Gain insights into the performance of a site for mobile devices across various channels
- Determine whether or not a mobile site is effective in generating traffic and retaining users
- Monitor the strength of the messaging and content on mobile pages
DAA members, click to view full recipe.
------------------------------
Matthew Young
SEO Consultant
Adobe Systems (Corporate Account)
San Jose CA
------------------------------