Introduction: Understanding and analyzing the ratio of how many times a single visitor visits your website.
Analysis Overview: The main goal of this analysis is to understand what type of repeat visiting behavior your website experience is driving. This metric will vary based on the type of website goals you are delivering. Content publishing, for example, might have higher visits-per-visitor ratio than a B2B product website. In general, this metric is like a site loyalty index, showcasing how you're acquiring new customers and keeping them engaged with your content. Its meaning for your specific business should be viewed within the context of your broader site goals (sales, leads, social shares, etc.).
Analysis Benefits:
- Create baseline for this metric against which you can measure site improvements
- Analyze specific segmentation performance
DAA members, to view the full recipe go here.
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Jill Gutterman
Consultant
Adobe Systems (Corporate Account)
San Jose CA
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