Analytics Recipe Cookbook - Summaries

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Ratio of New to Returning Visitors

  • 1.  Ratio of New to Returning Visitors

    Posted 08-30-2016 08:13 AM
    Analysis Overview/ Introduction: An understanding of visitor retention is vital to analyzing and improving the “stickiness” of your site experience and content.  Improving stickiness is key to contributes to optimizing your customer lifetime value.

    Analysis Benefits:  Knowing your visitor retention will allow you to test improvements that will increase visitor loyalty and overall lifetime value.

    DAA Members, to see the full recipe go here.
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    Travis Barnes
    Senior Business Consultant & NA Training Lead
    comScore
    Lehi UT
    801-471-7859
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