Matthew - Great topic and very important across many verticals, regarding visitor engagement. Something I've found that is most intriguing is knowing if the visitor:
- Started reading the content
- Read the content in its entirety
- Duration it took the visitor to consume the entire page of content
Easy enough to track, right? Some programming is needed to track scrolling within a device, but I feel this provides better feedback on customer behavior and deeper insight to the question, "why did the visitor consume half, all, or none of the information". We could also install mouse tracking scripts, but who wants to watch that everyday, unless of course you are doing controlled A/B testing for intervals of time.
So many data points we could extract, and I'm sure content consumption is different across industries. I suspect creative writing blogs would see full content consumption, where legal journals might be skimmed.
Thoughts? Have you experimented with such scripts to produce reports?
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Jeremy Christ
Digital Marketing Consultant
Louisville, KY
Original Message:
Sent: 09-13-2016 17:49
From: Matthew Young
Subject: Average Pages per Visit
Introduction: How do you determine how engaging a site is as a whole? How do you know know how many pieces of content users are reading in a single visit? All these questions and more can be answered by identifying a simple metric that calculates the average number of pages per user visit. This metric is a good indicator of a positive or negative user experience (depending on the site) and should be present in all reporting.
Analysis Overview: The main goal of average pages per visit is to understand the level to which your users are engaged in the site. You can use this directionally to determine if users are achieving the desired or expected experience from engaging with your site and its content. You can use this data to improve user experience where users enter to ensure they stay longer and commit to desired actions.
Analysis Benefits:
- Insights into how engaged users are when they're on your site
- Insights into how successful the content on your site is, and whether or not it's driving desired actions
- Paves the way for content monetization, especially for sites featuring display ads
DAA members, click to read the full recipe.
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Matthew Young
SEO Consultant
Adobe Systems (Corporate Account)
San Jose CA
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