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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You know what would be really scary from a privacy ...
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for professionals in digital analytics, it is important that we recognize and celebrate the individuals, teams, and companies that demonstrate exceptional advancements in our industry. Eight winners and ...
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Attending the DAA ONE Conference ? Utilize these tips to quickly cultivate mutually beneficial relationships with your fellow attendees. You’re likely expecting to experience many friendly smiles, welcoming handshakes, business card trading and new LinkedIn connections. That’s all great! But ...
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Driving digital martech initiatives effectively . Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more ...
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, California enacted its California Consumer Privacy ...
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Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)? Do you know a validation can be established quickly? Your experience in areas such as web analytics, digital analytics, business intelligence, & data mining may indicate you have what it takes ...
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It’s almost here!   The inaugural DAAOneConference is quickly approaching! You can still attend this don’t-miss event Oct 23-24.   Between 15 incredible sessions with thought leaders, interactive breakouts for our Women in Analytics and Corporate Member Leader Forum, the annual Quanties Awards, ...
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Do you find it difficult to maintain your well-being in a fast-paced work environment? You’re not alone. This post is inspired by conversations with professionals at this year’s Digital Analytics Hub Conference , where we identified common challenges to achieving optimal well-being and best practices ...
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The best is yet to come. That phrase pops into my head whenever I think of our 15th anniversary year . The Digital Analytics Association (DAA) has ballooned to over 5,000 members from all areas of the industry: software vendors, enterprise practitioners, analytics consumers, consultants, marketing ...
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today's focus on privacy, advances in machine learning and voice response systems, and consumers' overwhelming desire for convenience. Shake vigorously. The result is an ...
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