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Blogs

DAA Digital Analytics Recipes - Summaries

  • Introduction: This is a fresh look at customer segmentation using cluster analysis. Analysis Overview: In the digital analytics field talk around customer segmentation has been focused on creating custom individualized experiences for each ...

  • Introduction:  I will present a Use Case for a Direct Call Rule so you can see it's power and flexibility in action. Analysis Overview:  Use Direct Call Rules to improve on the traditional counting of form submissions by also tracking successful ...

  • Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close. This recipe will help you better understand ...

  • Introduction: Form submissions are often one of the most valuable macro-conversions available on a website based on the information which they help to collect. Due to the additional tracking effort required, often times clients are blind to ...

  • Introduction:  Direct traffic refers to traffic to a site that does not come through either search engines, outside referrals, or paid sources. The user has directly navigated to the website either by entering the URL, copy-pasting the URL, using a ...

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