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Digital Analytics Recipes

  • Introduction:    This recipe shows how to use Google Analytics (GA)  Enhanced Ecommerce  (EE) to measure job-level activity for your company's Careers Site.  Why use the GA EE framework?  Careers site users often view more than one job posting and/or ...

  • Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user's attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to encourage ...

  • Introduction:   Over a year ago, Google offered a new way to export GA data into BigQuery, that is streaming data in a near real-time fashion instead of the batch updates 3 times a day. We thought of many scenarios where this can be helpful. ...

  • Introduction:  For most of the websites, organic channel plays a pivotal role both interms of volume and optimization effort. For this reason, we need to make sure that the analysis on the channel is holistic. It is not enough that we look at only GA ...


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