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DAA Digital Analytics Recipes - Summaries

  • Introduction:   Calculating return for a content piece should be done and is relatively easy to do; however most organizations do not take the time to understand if the content created is worth the effort and cost. Here is how you can get started. ...

  • Introduction:  Unless you currently live under a rock, you will probably not be shocked by my next statement. Videos on both the web and mobile are performing well. One-third of all activity spent online is spent watching video. So how do you ...

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    Conversion Rate

    Introduction:   A recipe which deals with exploring one of the top KPIs for your digital company   Analysis Overview: Conversion Rate can be described as the measurement, indicating the percentage of your audience that performs the action ...

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    RE: Infographics

    Thank you for this information. I was actually trying to design an infographic yesterday and could not figure out something that would be really cool but not busy and most importantly convey the data and insights. Oh...and I don't want it to take a whole ...

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