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Blogs

DAA Digital Analytics Recipes - Summaries

  • Introduction: Many organizations use customer journey analysis to understand the behavior of a segment of website users over a defined time period. Customer journey analysis can include cross-platform data from the web, mobile, and off-line...

  • Originating Author: An┼że Kravanja Introduction: Push notifications are a huge asset in the mobile world and are now also coming to the browsers. But they can sometimes be overused which can drive users away. Precise measurement...

  • Introduction: On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates can...

  • Introduction: Quite often a time series analysis displays seasonality in which the data goes through regular or periodic fluctuations on an hourly, daily, weekly, monthly or yearly basis. It is important to identify those patterns and...

  • Introduction: Net Promoter Score (NPS) is generally considered the most reliable measurement of customer satisfaction. Analysis Overview: Monitoring this measurement and drilling down on responses to a follow-up open-ended question can provide...

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